Volume : 2, Issue : 7, JUL 2016
SWITCHING BEHAVIOR OF TOOTH PASTE (A STUDY WITH REFERE NCE TO SALEM CITY)
Dr. K. KRISHNAKUMAR, Ph.D., S. SARANYA
Tooth paste is an important product which is part and partial of everybody's life. The customers those who are using toothpaste always prefer a particular brand. In today's competitive market there is a hectic competition in FMCG industry particularly with reference to tooth paste. There are plenty of substitutes and alternative products are available, eventually it will stimulate the customers to switch their brand. Therefore, it is essential to know the switching behavior of toothpaste customers. The study mainly focused on understanding the relationship between demographics and product related factors. The data for the study were collected through questionnaire and study is conducted in Salem city. The study identified that there is a relationship between demographic factor and brand switching.
Toothpaste, FMCG, Demographic factor, Brand Switching, product attributes.
Article : Download PDF
Cite This Article
Article No : 31
Number of Downloads : 354
1. Vinit Dani (2013), “Buying Behavior of toothpaste in Urban India: A study on Pune
City”,Pacific Business Review International, Vol.5, Iss.11, Pp.48-56.
2. G.Vani, M.Ganeshbabu and N.Panchatham (2011), “Ye Impact of Demographic Profile
on Toothpaste Buying Behavior in Bangalore City”, Kuwait Chapter of Arabian
Journal of Business and Management Review, Vol.1, No.1, Pp.1-13
3. Dr.S. Sriram and Dr.S.Pugalanthi (2013), “A study on the Purchasing Behaviour of Consumers
towards Toothpaste with Special Reference to Madurai District, Tamil Nadu”,
Paripex- Indian Journal of Research, Vol.2, Iss.7, Pp.184-187
4. G.Vani, M.Ganeshbabu and N.Panchanatham (2010), “Tooth Paste Brands- A Study of
Consumer Behavior in Bangalore City”, Journal of Economics and Behavioural Studies,
Vol.1, No.1, Pp.273
10. Awogbemi, Clement Adeyeye, Oloda, Festus Smart Osama, Caleb Kehinde(2012),
“Modeling Brand Switching in Consumers’ Products”, Journal of Economics and Sustainable
Development, Vol.3, No.12, Pp.82-86.