Volume : 12, Issue : 1, JAN 2026

SOCIO-ECONOMIC STATUS OF PICHWAI ARTISTS WORKING IN UDAIPUR AND NATHDWARA

LATIKA SANCHIHER, DR. DOLLY MOGRA

Abstract

India is widely recognized for its rich cultural heritage, reflected through its diverse traditional arts and crafts. Among these, Pichwai painting stands out for its intricate motifs, vibrant colors, and deep-rooted devotional significance associated with the Pushtimarg tradition. This study explores the socio-economic conditions of Pichwai artists working in Nathdwara and Udaipur. It highlights their educational background, occupational structure, income levels, living conditions, and challenges faced in sustaining this traditional art form in the contemporary era. The research also examines the impact of modernization, market demand, and technological advancements on Pichwai painting practices. The findings aim to contribute to policy formulation and strategic interventions for the preservation and sustainable development of this cultural heritage.

Keywords

PICHWAI, CULTURAL HERITAGE, SOCIO-ECONOMIC STATUS, TEXTILE DESIGN, TRADITIONAL ART, CONTEMPORARY ADAPTATION.

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IESRJ

International Educational Scientific Research Journal

E-ISSN: 2455-295X

International Indexed Journal | Multi-Disciplinary Refereed Research Journal

ISSN: 2455-295X

Peer-Reviewed Journal - Equivalent to UGC Approved Journal

Peer-Reviewed Journal

Article No : 29

Number of Downloads : 17

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