Volume : 3, Issue : 10, OCT 2017

RISE IN ENTREPRENEURIAL SPIRIT AND FACTORS DRIVING - WITH REFERENCE TO NAGALAND

POORNIMA V, SUNEP T JAMIR

Abstract

Entrepreneurship is one of the four mainstreams of economic factors viz., land, capital, labour and entrepreneurship. The year 1991 which saw economic liberalization in the country has revolutionized businesses completely. It has also led to the rise in a host of entrepreneurs, small and big, who has contributed to the creation of value, and generation of millions of jobs. A few decades ago in Nagaland, people were not keen to pursue entrepreneurship as their career. A beam of hope dawned for aspiring Naga entrepreneurs and has witnessed an increase in entrepreneurs. The study is conducted in Nagaland located in the North East region of India. The focus is in the urban areas in Nagaland and respondents included people who have started their own businesses. Kohima, Dimapur, Mokokchung, Tuensang, Wokha, and Zunheboto were six important towns taken as sample study areas. It was found that there is an urge to start own business among the Naga entrepreneurs. The majority of the respondents preferred entrepreneurship over Government jobs in Nagaland.

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