Volume : 11, Issue : 5, MAY 2025

IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON EMPLOYEE ENGAGEMENT AND RETENTION

JAI RATAN, DR. KARUN MEHTA

Abstract

This study investigates the influence of Corporate Social Responsibility (CSR) initiatives on employee engagement and retention. CSR has evolved as a critical component in the organizational strategy, impacting not only external stakeholders but also internal stakeholders—particularly employees. The paper uses a quantitative approach involving a structured questionnaire administered to 120 employees from the manufacturing sector. Statistical tools, including hypothesis testing, were used to analyze the data. The findings reveal that CSR initiatives have a significant and positive effect on employee engagement and retention, suggesting organizations can enhance employee satisfaction and reduce turnover by investing in CSR practices.

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