Volume : 5, Issue : 9, SEP 2019

GREEN ENTREPRENEURSHIP: STRENGTHENING INDIAN ECONOMY BY INNOVATING THE FUTURE

PAVITHRA.P, KANIMOZHI.M

Abstract

Technological advancement and changes in social and economic has led a major shift in consumer’s tastes and preferences.  Various studies carried over on consumer’s preference have eminently shown that individuals are now health and environment consicious. It may be a key object that every company is trying to fill up the vacuum by offering eco-friently products and tent to adhere to green marketing practices. This impression has ultimately develop a new breed-‘Green entrepreneurs’ ‘who aim to his this untapped desirenof consumer by offering green products and by adopting green strategy to attract them. Since last decade the concept Green entrepreneurship is gradually escalating and has caught world’s attention in an obig way. In fact adapting eco-friently business practice can open up new array of opportunities for begiononers, to outshine in entrepreneurship world. To strengthem Indian economy. Green entrepreneurship is coming up as a driving power by providing ionnovate green products to society at large. The basic intention behind this study is to ascertain and scrutinize the opportunities available to green enterprneurship in India. The study deliberates the concept, basic characteristics and profiles of green entrepreneurs as well as the opportunities and challenges ahead them.

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References

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