Volume : 11, Issue : 11, NOV 2025
GHARELU UTPADON KE KHAREED MEIN UPBHOKTA VYAVHAR KA EK VISHLESHANATMAK ADHYAYAN
VIKAS TIWARI, DR. ASHOK KUMAR YADAV
Abstract
upabhokta vyavahaar vyaktiyon tatha parivaaron dvaara kie jaane vaale kray-nirnayon ko samajhane mein mahatvapoorn bhoomika nibhaata hai. ghareloo utpaadon kee khareed ke sandarbh mein upabhokta ka nirnay manovaigyaanik, saamaajik, aarthik tatha saanskrtik kaarakon se prabhaavit hota hai. yah adhyayan aay star, braand vareeyata, gunavatta kee dhaarana tatha prachaar-prasaar ke prabhaav jaise vividh pahaluon ka vishleshan karata hai, jo ghareloo utpaadon kee khareed mein upabhokta vyavahaar ko prabhaavit karate hain. adhyayan hetu 100 upabhoktaon se sanrachit prashnaavalee dvaara praathamik aankade ekatr kie gae. aankadon ka vishleshan pratishat tatha kaee-skveyar pareekshan dvaara kiya gaya. adhyayan se gyaat hua ki gunavatta, mooly tatha braand kee pratishtha upabhoktaon ke khareed-nirnayon ko sabase adhik prabhaavit karatee hai. adhyayan ke aadhaar par vipananakartaon ko gunavatta vrddhi tatha braand vishvaas par jor dene kee anushansa kee gaee hai taaki upabhokta nishtha banae rakhee ja sake.
Keywords
upbhokta vyavhar, gharelu utpaad, brand variyata, khareed nirnay, molly sanvedansheelta, gunvatta dhoran.
Cite This Article
IESRJ
International Educational Scientific Research Journal
E-ISSN: 2455-295X
International Indexed Journal | Multi-Disciplinary Refereed Research Journal
ISSN: 2455-295X
Peer-Reviewed Journal - Equivalent to UGC Approved Journal
Peer-Reviewed Journal
Article No : 16
Number of Downloads : 135
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