Volume : 2, Issue : 4, APR 2016

A STUDY ON CULTURAL ISSUES IN MERGERS AND ACQUISITIONS

Dr. V. Noorzia Nasreen, V. Shugufta Yasmeen

Abstract

Companies today are combining in record numbers. Executives pursue mergers, acquisitions, and joint ventures as a means to create value by (1) acquiring technologies, products, and market access, (2) creating economies of scale, and (3) establishing global brand presence. There is an underlying belief that most markets can provide revenues to three large suppliers; when more than three exist the urge to merge is irresistible. The paper explains the cultural issues which mainly influences the cmergers and acquisitions of the company. Culture has emerged as one of the dominant barriers to effective integrations. In one study, culture was found to be the cause of 30 percent of failed integrations. Companies with different cultures find it difficult, if not often impossible, to make decisions quickly and correctly or to operate effectively.

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