Volume : 11, Issue : 3, MAR 2025
CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.
A STUDY ON CONSUMER BUYING BEHAVIOUR AND SATISFACTION LEVELOF HONDA BIKES IN MADURAI CITY
HARIHARASUDHAN.B, PARTHIBAN.B, DR.S.RAJAMANI
Abstract
This study aims to investigate customer satisfaction towards Honda bikes in the Indian market. A survey was conducted among Honda bike owners across different age groups and genders, using a structured questionnaire. The study collected data on various factors such as product quality, after-sales service, brand image, and overall satisfaction levels. The results indicated that Honda bikes are highly rated for their product quality and after-sales service. However, some customers expressed concerns regarding the high maintenance costs and poor resale value. Overall, the study suggests that Honda bikes are generally well-received by customers but there is room for improvement in certain areas. The findings of this study may be useful for Honda in devising strategies to improve customer satisfaction and gain a competitive edge in the Indian two-wheeler market.
Keywords
HONDA, CUSTOMER SATISFACTION, BRAND, VEHICLE, QUALITY.
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Article No : 31
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References
1. C. Kim and J. Kim, "Determinants of customer satisfaction and loyalty in the motorcycle industry: The moderating effect of perceived value," Journal of Business Research, vol. 66, no. 9, pp. 1337-1341, 2013