Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A STUDY ON CUSTOMER SATISFACTION TOWARDS AMWAY PRODUCTS IN MADURAI CITY

S. BALAJI, S.SIVAKUMAR, C.GURUPRASAD, DR. N. PRABHA

Abstract

Amway Corporation, which stands for "American Way," is a Multi-Level Marketing (MLM) business based in the United States that distributes items for home care, cosmetics, and health. Based in Ada, Michigan, the business was established in 1959 by Jay Van Andel and Richard DeVos. It and Amway. The purpose of this study is to investigate consumer perceptions of Amway products and customer satisfaction. It becomes crucial given the intensifying competition in the health and direct selling sectors. to comprehend how customers view Amway's product offering's total value, effectiveness, pricing, and quality. to learn about the respondents' individual profiles. to determine which factors influence respondents' decisions to purchase Amway products. The respondents' opinions about Amway products are the main focus of this survey. The character of the study is both descriptive and analytical. survey of field observation samples. The study's analysis's findings are entirely dependent on the data provided by the respondents.

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