Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A STUDY ON CUSTOMER SATISFACTION TOWARDS DAIKIN AIR CONDITIONER SERVICES IN MADURAI CITY

J. AZARUTHEEN, M. SANJAY KUMAR, DR. M. DINESH KUMAR

Abstract

This study examines consumer satisfaction with Daikin air conditioner services in Madurai City, focusing on key factors influencing service quality and purchasing decisions. Using a descriptive research design, primary data was collected from 100 respondents through structured questionnaires, while secondary data was sourced from industry reports and literature. ANOVA results reveal that consumer opinions on Daikin’s services significantly vary by age, gender, educational qualification, and occupation, while income level does not have a substantial impact. This suggests that targeted marketing strategies should focus on demographic segments with distinct service expectations. The study highlights the need for Daikin to enhance competitive pricing, customer engagement, and service accessibility to strengthen its market position. These insights provide valuable guidance for improving service quality and consumer experience in the competitive air conditioning industry.

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