Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A STUDY ON THE ADOPTION OF DIGITAL PAYMENTS BY SMALL RETAIL STORES

PANDI RESHMA.J, DR.PRABHA.N

Abstract

Adoption of digital payment methods (such as internet banking, mobile wallet money, and credit/debit cards) in small retail stores which have increased in the developing world, and is a cornerstone for financial inclusion initiatives in developing countries Digital payment usage has pervaded to levels of transactions for online shopping to level of street vendor. Retailers are able to implement infrastructure to transact digitally (such as bank accounts and smart phones), fees on digital platforms are affordable, and smallscale retailers are sufficiently literate to be able to use digital payment systems. Using a quantitative methodology this study, investigated the challenges faced by these small retail stores. This study intends to determine the factor influencing the overall adoption of digital payment, the factors considered are perceived usefulness, perceived ease of use, risk, subjective norms, self-efficacy, facilitating condition, behavioural intentions, behavioural control are identified in the study. The data has been collected from 150 respondents of retail store owners in Chennai.  Convenient sampling technique was employed in collecting samples. Percentage Analysis, ANOVA Analysis, Correlation Analysis, chi square Test Analysis, have been utilized to interpret data. From the analysis we came to know that the tenure of usage and years of business does play a vital role in making decision and is the reason to adopt the digital payment method. There is high correlation between behavioural intension and perceived behavioural control. Hence convenience and customer demand are the primary reason to adopt digital payment in retail stores, yet there is a very low concern about fear of being cheated and security of transaction in digital platform by retailers in Madurai city.

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Article No : 94

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