Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A STUDY ON A DIGITAL LEARNING PLATFORM IN SWAYAM ONLINE COURSES FOR STUDENTS IN MADURAI CITY

C.ABINESH, DR.M.DINESH KUMAR

Abstract

Digital learning platforms have transformed the education landscape, providing students with flexible and accessible learning opportunities. This study examines the adoption and engagement of students in Madurai City with SWAYAM online courses, focusing on key factors influencing their satisfaction and participation. Using a structured questionnaire, data were collected from students across various educational institutions. The study employs Garrett Ranking Analysis to evaluate the most significant factors affecting user experience, revealing that faculty expertise, ease of access, and assessment methods are the primary determinants of student satisfaction. Additionally, the ANOVA and regression analysis explore the impact of demographic factors such as gender, age, and qualification on student engagement. The findings suggest that older students and a specific gender group are more likely to participate in SWAYAM courses, while qualification has no significant influence. The results emphasize the need for institutions to enhance faculty training, improve course accessibility, and refine assessment methods to maximize student engagement. The study also highlights the importance of targeted promotional strategies to increase awareness and participation among diverse student groups. By understanding student preferences and demographic influences, educational institutions can develop customized outreach programs and optimize digital learning experiences. This research provides valuable insights for policymakers, educators, and digital learning platforms to enhance the effectiveness and reach of SWAYAM courses, ultimately contributing to the broader adoption of online education in India.

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Article No : 93

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