Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A STUDY ON PASSENGERS PERCEPTION TOWARDS ”FARE FREE BUS” IN MADURAI CITY

K.R.VISHAL, MS.U.BHARATHI

Abstract

This study examines passengers’ perception towards the "Fare-Free Bus" in Madurai City, focusing on its impact on public transport users. The "Fare-Free Bus" program, aimed at reducing transportation costs for commuters, was introduced as part of a broader effort to enhance urban mobility and improve the quality of life for residents. Key factors such as service quality, punctuality, cleanliness, comfort, and accessibility are evaluated to determine how these elements influence overall passengers’ perception. Additionally, the study explores the socio-economic background of users and their perceptions of the fare-free policy, with a specific focus on its benefits and limitations. This study focuses on understanding how the service impacts commuter satisfaction and examines the role of various factors such as service quality, frequency, cleanliness, comfort, and accessibility, along with an analysis of demographic variables such as age, gender, and socio-economic status. Findings indicate that the fare-free initiative has generally been well-received by commuters, particularly in terms of cost savings and increased accessibility for lower-income groups. However, there were mixed responses regarding the reliability, punctuality, and overall comfort of the service.

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Article No : 92

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References

1. https://www.tnstc.in/

2. https://www.idriveyourcar.com/blog/difference-betwe en-private-and-public-transport

3. https://www.tamilnadutourism.tn.gov.in/plan-your-tri p/public-transport