Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

AN ANALYSIS OF CUSTOMER USAGE PATTERNS OF THE ONLINE PAYMENT APPLICATIONS IN MADURAI DISTRICT

A.ULAGARAJ, DR. N. PRABHA

Abstract

Mobile payment apps are also known as digital payment applications which are used for easy transactions and payments. These payment apps were introduced to customers for their benefits. There are various payment applications which are used for UPI payments like Google pay Phone pe, Paytm etc. Now days the online payment apps users are increased dramatically and also the payment options have been spread in local market. The customers are highly beneficial and satisfied towards payment apps. This study is focused on the usage of payment apps by customers and also their satisfaction towards payment apps This study done using descriptive research design method and data are collected by primary sources with 100 sample size of customers. The results are analysed and interpreted through simple percentage analysis and Anova(Analysis of variance) test. The data analysis and interpretation done and presented through pie charts and graphs.

This study analyses the customer usage patterns of online payment applications in Madurai District, Tamil Nadu, with a focus on understanding how users engage with digital payment platforms. The research aims to identify key factors influencing the adoption, frequency, and preferences for various online payment methods among residents of the district. Through a combination of surveys and data analytics, this study explores demographic factors, user behaviour, transaction types, security concerns, and the overall satisfaction with these platforms. The findings are expected to provide valuable insights into the trends shaping the digital payment landscape in Madurai, offering recommendations for businesses, policymakers, and application developers to enhance user experience and encourage broader adoption.

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