Volume : 11, Issue : 3, MAR 2025
CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.
A STUDY ON CUSTOMER SATISFACTION TOWARDS ADIDAS PRODUCTS IN MADURAI DISTRICT
S.SARAVANA PANDIAN, DR.S.MANJULA
Abstract
This study aims to assess the level of customer satisfaction with Adidas products in the Madurai district, examining key factors such as product quality, pricing, brand perception, and customer service. The research investigates how these factors influence consumer purchasing decisions and overall satisfaction. Through surveys and direct consumer feedback, the study seeks to identify patterns and preferences among Adidas customers in the region. It also explores the impact of marketing strategies and retail experiences on customer loyalty and brand trust. By analyzing the data, this study intends to uncover strengths and weaknesses in Adidas' product offerings and its market presence in Madurai. The results will offer insights into how Adidas can improve its products and services to better align with customer expectations. This research will also contribute to understanding regional market dynamics, enabling Adidas to enhance its strategies for customer engagement and maintain a strong competitive position in the local retail landscape.
Keywords
CUSTOMER SATISFACTION, ADIDAS PRODUCTS, PRODUCT QUALITY, PRICING BRAND PERCEPTION, CUSTOMER SERVICE.
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Article No : 89
Number of Downloads : 785
References
1. Kumar, S., & Rani, S. (2020). Customer satisfaction towards Adidas products: A study in urban areas of Tamil Nadu. International Journal of Research in Management & Business Studies, 7(1), 45-52.
2. Singh, A., & Gupta, R. (2019). The impact of customer service and product quality on customer satisfaction: A case study of Adidas in India. Journal of Marketing and Consumer Research, 51(3), 87-95.