Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A STUDY OF EFFECTIVENESS OF BHIM APP IN MADURAI CITY

N.S.KESHAV, DR. G. THENMOZHI

Abstract

This article examines the effectiveness of BHIM app in facilitating digital transactions.A survey of 100 respondents in Madurai city was conducted to gather data.The results show that BHIM app is widely accepted and used for various transactions.The app's ease of use, security, and speed of transactions were found to be satisfactory.However, issues with customer support and limited awareness were identified.The study suggests that BHIM app has the potential to increase digital payment transactionsImprovements in customer support and awareness campaigns can enhance the app's effectiveness.The study's findings have implications for policymakers, banks, and fin-tech companies.

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Article No : 82

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