Volume : 11, Issue : 3, MAR 2025
CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.
A STUDY ON CUSTOMER SATISFACTION TOWARDS YAMAHA BIKE IN MADURAI CITY
M.KARTHICK, DR.S.MANJULA
Abstract
This study explores customer satisfaction towards Yamaha bikes in Madurai, focusing on factors that influence consumer perceptions and buying decisions. Yamaha, a renowned brand in the motorcycle industry, has consistently attracted a diverse customer base due to its performance, design, and reliability. With the growing competition in the two-wheeler market, understanding customer satisfaction becomes critical for Yamaha to maintain and enhance its market position. The study identifies key determinants such as product quality, after-sales service, pricing, fuel efficiency, and brand reputation that impact customer satisfaction levels. Through a survey conducted among Yamaha bike owners in Madurai, the research aims to gather insights into the aspects that customers value most in their Yamaha bikes and their overall satisfaction with the brand. The findings will help Yamaha and other two-wheeler companies improve their products and services, ensuring higher levels of customer satisfaction and loyalty in the competitive market.
Keywords
CUSTOMER SATISFACTION, BRAND LOYALTY, TWO-WHEELER INDUSTRY, COMPETITIVE MARKET, CONSUMER PERCEPTION.
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