Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A STUDY ON CUSTOMER SATISFACTION TOWARDS EVENT MANAGEMENT IN MADURAI CITY

R.K.HARI PRASATH, MS. R. NANDHINIEESWARI

Abstract

Event management has become a crucial industry, catering to the diverse needs of individuals and businesses. Customer satisfaction plays a vital role in determining the success of event management services. This study explores the factors influencing customer satisfaction towards event management in Madurai City, a growing hub for cultural, corporate, and social events. The research aims to assess the quality of event planning, service efficiency, cost-effectiveness, and customer expectations.

A structured questionnaire was used to collect primary data from event attendees, clients, and service providers in Madurai. The study employs both qualitative and quantitative methods to analyze customer perceptions regarding various aspects such as event coordination, venue selection, decoration, hospitality, and overall experience. Statistical tools, including percentage analysis and mean score analysis, are used to interpret the findings.

The results indicate that key determinants of customer satisfaction include timely execution, creativity, budget alignment, and professional management. Additionally, challenges such as miscommunication, budget overruns, and service delays impact customer experiences. The findings suggest that event management companies in Madurai should focus on enhancing customer engagement, adopting innovative strategies, and improving service delivery to maintain competitive advantage.

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