Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A STUDY ON THE PREFERENCE OF STAR HEALTHINSURANCE IN MADURAI CITY

DINESH KUMAR S, DR.N.ILAMBIRAI

Abstract

Health insurance is vital in providing financial security against medical costs, particularly in emerging markets like India. This study investigates the factors influencing consumer preferences for Star Health Insurance in Madurai City, Tamil Nadu. The research aims to identify the key determinants such as brand reputation, policy benefits, affordability, claim settlement processes, and customer service, which affect consumers' decision-making. A structured survey was conducted among 50 respondents, including both policyholders and potential customers, to understand their experiences and preferences. The results indicate that Star Health Insurance is preferred due to its competitive pricing, quick claim settlement, and comprehensive policy offerings. However, the study also identifies areas for improvement, including expanding the network of healthcare providers and enhancing the digital interface for a smoother customer experience. The findings provide valuable insights that can help Star Health Insurance refine its market strategies and improve customer satisfaction. This research contributes to the understanding of consumer behavior in the health insurance sector and offers recommendations for strengthening the company’s presence in the region.

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Article No : 78

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