Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

THE STUDY ON CONSUMER PERCEPTION TOWARDS BRITANNIA PRODUCTS IN MADURAI CITY

A.DHARMESHKUMAR, DR.P .ISWARAYALAKSHMI

Abstract

A study on consumer perception towards(Britannia products). The paper contains the market potential of Britannia product. This paper examines the market potential of Britannia, focusing their nutritional value, versatility, and sustainability. The paperanalyses current trends in the Britannia including supply and demand Dynamics, production methods, and distribution channels. It also identifies key drivers and barriers to Britannia adoption and explores opportunities for growth and innovation in the industry. The objective of paper is to create awareness about Britannia based project and its health benefits. The optical of Britannia based project defined author or disclosed and data collected are documented in the form of chart and bar diagrams and analysis in percentage.

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Article No : 77

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References

1. Rathore, A., & Singh, S. (2019). "Consumer Perception and Brand Loyalty Towards FMCG Products: A Case Study of Britannia Industries in Jaipur." International Journal of Marketing and Business Communication, 8(3), 41-49.

2. Ramesh, P., & Kumar, V. (2019). Consumer Behavior and Brand Perception in the Tamil Nadu FMCG Market. Journal of Marketing and Consumer Research, 53, 20-30.

3. Venkatesh, R., & Suresh, T. (2021). "Brand Awareness and Consumer Perception of Food Products in Tamil Nadu: A Case Study of Britannia." Journal of Marketing and Consumer Research, 15, 75-83.

Website:

1. https://www.britannia.co.in/

2. https://www.statista.com/statistics/710751/market-sh are-of-britannia-products-in-india/