Volume : 11, Issue : 3, MAR 2025
CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.
A STUDY ON AWARENESS OF E-BANKING SERVICES
SULAINA.A, SOWMIYA.N
Abstract
The rapid advancement of technology has significantly transformed the banking sector, with e-banking services offering increased convenience, accessibility, and efficiency in conducting financial transactions. This study focuses on assessing the awareness and adoption of e-banking services among the residents of Madurai City, a major urban center in Tamil Nadu, India. Despite the growing popularity of digital banking platforms, the level of awareness and usage varies across different socio-economic groups, and several factors influence its adoption. The research investigates the relationship between demographic characteristics, digital literacy, socio-economic status, and the utilization of e-banking services. The study employs a combination of surveys and interviews to gather data from a diverse sample of Madurai's population, including students, professionals, and business owners. The findings reveal that while awareness of e-banking services is high, there are significant barriers to adoption, including concerns about security, lack of trust, and limited technological skills. Additionally, factors such as age, income level, and education significantly affect the degree of familiarity and usage of digital banking services. The study concludes by suggesting that financial institutions and government agencies must work together to address these challenges through awareness campaigns, digital literacy programs, and improved security features. These efforts will help foster greater acceptance of e-banking services and ensure their more widespread adoption, thereby contributing to financial inclusion and the growth of digital finance in Madurai City.
Keywords
E-BANKING, AWARENESS, DIGITAL LITERACY, SECURITY CONCERNS, ONLINE BANKING.
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