Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A STUDY ON IMPACT OF FINTECH IN FINANCIAL SERVICES OF BANKING SECTOR IN MADURAI CITY

P.SUGITHA, M.SHANMUGAPRIYA

Abstract

This study explores the impact of finTamil Nadu, Indiatech innovations on the financial services within the banking sector in Madurai City. As fintech continues to revolutionize the global financial landscape, its adoption by local banks in Madurai has significantly transformed the delivery of banking services, enhancing customer experiences, improving efficiency, and driving financial inclusion. The research examines how fintech solutions such as digital payments, mobile banking, and block chain are reshaping traditional banking operations, streamlining processes, and providing cost-effective alternatives to conventional banking practices. Through a combination of qualitative and quantitative methods, the study assesses the challenges and opportunities faced by banks and customers, providing insights into the future of fintech in Madurai's financial ecosystem.

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Article No : 73

Number of Downloads : 769

References

1. G. Buchak et al. Fintech, regulatory arbitrage and the rise of shadow banks, J. Finance. Econ.

2. Dr. Veda D. Malagatti, Afsana Gudagi, Kanchan Singh, A Study on Impact of Fintech in FinancialServicesofBankingSector,InternationalJournalofManagement(IJM),15(4),2024,pp.177- 199.

3. https://iaeme.com/MasterAdmin/Journal_uploads/IJM/ VOLUME_15_ISSUE_4/IJM_15_04_015.pdf.