Volume : 11, Issue : 3, MAR 2025
CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.
A STUDY ON CONSUMER PREFERENCES IN POST OFFICE SAVINGS SCHEMES IN MADURAI CITY
MANJULADEVI.S, MS.U.BHARATHI
Abstract
The Post Office Savings Scheme is a government-backed savings initiative in India, which offers a secure and reliable way for people to invest their money while earning interest. The schemes are specifically designed to cater to the savings needs of the common man and are widely considered a safe haven for investments, particularly in rural and semi-urban areas This study aims to analyze the customer preferences for different Post Office Savings Schemes with a particular focus on Madurai Understanding these preferences can help improve the services provided by the postal department and promote greater participation in these schemes.
Keywords
POST OFFICE SAVINGS SCHEMES, CUSTOMER PREFERENCES, SERVICES PROVIDED, INVESTMENTS.
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References
1. https://www.indiapost.gov.in/