Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A STUDY ON CUSTOMER SATISFACTION TOWARDS E-BANKING SERVICE WITH SPECIAL REFERENCE TO INDIAN BANK IN MADURAI CITY

KAYATHRI.T, NANDHINEESWARI.R

Abstract

E-banking services have transformed the banking industry by offering customers a convenient, secure, and efficient way to conduct financial transactions. This study explores the impact of e-banking on customer satisfaction, focusing on key factors such as accessibility, security, ease of use, transaction speed, and service reliability. The research highlights how digital banking services, including online banking, mobile banking, and automated customer support, have improved user experience while also presenting challenges such as cyber security risks and technical disruptions. Findings suggest that while e-banking enhances customer convenience and operational efficiency, continuous improvements in security measures, user-friendly interfaces, and responsive customer support are essential for maintaining high levels of customer satisfaction. The study provides insights for banks and financial institutions to optimize their digital services and enhance customer trust in e-banking platforms.

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