Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A STUDY ON THE EMERGING OF E-COMMERCE ON CUSTOMER PERCEPTION AND TRENDS IN MADURAI CITY

A. ARTHI, DR.N.ILLAMBIRAI

Abstract

E-commerce, or electronic commerce, has transformed the way businesses and consumers interact by enabling the buying and selling of goods and services online. Operating across four primary market segments, e-commerce has emerged as a disruptive force, providing access to a wide range of products and services, from books and music to financial services. Its roots can be traced back to electronic data interchange (EDI) in the 1960s, evolving through innovations like electronic funds transfer (EFT), online marketplaces, and the rise of the World Wide Web in the 1990s. Pioneers such as Amazon and eBay laid the foundation for the rapid expansion of e-commerce in the 2000s, further propelled by mobile commerce (m-commerce) and digital payment systems. Today, e-commerce is a multi-trillion-dollar industry, driven by advancements in artificial intelligence, blockchain, and virtual reality. Despite its transformative potential, the adoption of e-commerce faces challenges, particularly the lack of technical and managerial skills in information and communications technology (ICT). To address these barriers, individuals and businesses must invest in skill development through online tutorials, e-learning platforms, and specialized training. As digital transformation reshapes industries, understanding the e-commerce landscape and leveraging ICT tools are essential for maintaining competitiveness. By embracing these technologies, businesses can enhance productivity, reduce costs, and access global markets, ensuring sustainable growth in the digital era.

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