Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A STUDY ON CUSTOMER SATISFACTION TOWARDS RED BUS IN MADURAI CITY

V. GUKESH, T. SANKAR, R. NANDHINIEESHWARI

Abstract

This study aims to evaluate customer satisfaction regarding the services provided by RED BUS in Madurai city. By analyzing various customer touchpoints, such as booking experience, ease of use, service reliability, and overall travel comfort, the research seeks to understand the factors influencing customer perceptions and satisfaction levels. The study employs both qualitative and quantitative methods, gathering insights through surveys and interviews with frequent users of RED BUS services in Madurai. The results of this analysis will contribute to a deeper understanding of customer expectations and satisfaction, offering valuable feedback to improve service quality and address any existing concerns. The findings of this study will be crucial for RED BUS in enhancing its operational efficiency and customer engagement in Madurai. By identifying strengths and areas for improvement, the company can tailor its services to better meet the needs of local commuters. Additionally, this research will help provide a clearer picture of the competitive landscape of intercity bus services in the region, offering insights into customer preferences, trends, and loyalty factors. Ultimately, the study aims to provide actionable recommendations that can drive business growth and customer retention for RED BUS in Madurai city.

Article : Download PDF

Cite This Article

-

Article No : 59

Number of Downloads : 801

References

1. Sharma, R., & Kumar, A. (2021). A study on customer satisfaction in online bus ticketing platforms. Journal of Transport and Customer Experience, 15(3), 45-58.

2. Singh, P., & Gupta, R. (2023). Analyzing the impact of service quality on customer satisfaction in public transportation. International Journal of Public Transport, 10(2), 92-104.