Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A STUDY ON IMPLEMENTATION OF ONLINE MARKETING STRATEGIES FOR INCREASING SALE OF CONSUMABLE PRODUCTS IN AJIO, MADURAI CITY.

P.MADHAN, M.SAKTHIVEL, DR.P.ISWARYALAKSHMI

Abstract

The present 'e-commerce' boom has given rise to a novel idea called social commerce,' which uses social platforms to foster social interactions. Through social media platforms, this trend is also possible to draw in an excessive number of customers. The highly regarded Reliance family, which was founded by business tycoon MakesAmani, has trusted and guaranteed the AJIO app. This study provides insight into the reality of growing businesses through change. The goal of the work is to thoroughly examine AJIO. Case studies, books, and research articles were employed as secondary data sources. Additionally, this report highlights the reality of starting a Business.

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