Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A STUDY ON ANALYSIS OF CUSTOMER’S SATISFACTON TOWARDS CREDIT CARD SERVICE PROVIDED BY STATE BANKOF INDIA IN MADURAI CITY.

A. KATHIR, K. SAKTHIVEL, N.SOWMIYA

Abstract

The purpose of this study is to analyze customer satisfaction towards credit card services provided by State Bank of India (SBI) in Madurai city. To identify the reasons for using credit cards in Madurai city. A survey-based research design was employed, The Convenience Sampling design is used and a sample of 50 credit card holders were selected. Hence most of them were started using the credit card due to lockdown period in corona. During that time many of them faces budget money problem and have no balances on bank account due to late credit of salary. Credit Card holder face Another Problems of annual fees is too high. The data collected through a structured questionnaire was analyzed using descriptive statistics and inferential statistics. The majority of the respondents were purchased the credit card for the reason of no bank balance. The study also identified significant relationships between demographic factors and customer satisfaction. The annual fees is too high. So the immediate need is to take more effective measures so as to make Credit Card attractive.

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References

1. “SBI BANK: A Study of its credit card services”: This book, published by the India Institute of banking and finance, provides an in-depth analysis of SBI Bank’s credit card services.

2. “Credit card management in India Banks”: This book, published by the Tata McGraw-Hill Education 2018, explores credit card management practices in Indian banks, including SBI Bank.

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4. “Banking and Financial services in India” by S. K. Singh, published by (SAGE Publications) 2019.

5. Rani, K., & Selvaraj, A. (2018). A study on customer satisfaction towards credit cards with special reference to Madurai City. Shanlax International Journal of Management, 6(1), 15-22.