Volume : 11, Issue : 3, MAR 2025
CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.
A STUDY ON CUSTOMER SATIFICATION TOWARDS SUBWAY PRODUCTS IN MADURAI DISTRICT
K.HARISH, S.ROHANAGESTO, DR. S. MANJULA
Abstract
This study aims to assess consumer satisfaction with subway products, specifically focusing on Madurai district. Subway, a prominent international fast-food chain, has revolutionized the concept of fast-casual dining with its innovative approach to custom-made sandwiches, wraps, and salads. By offering a wide selection of bread, meats, vegetables, cheeses, sauces, and seasonings, Subway empowers customers to create personalized meals that align with their tastes and dietary needs. The brand’s commitment to providing healthier alternatives, such as whole-grain bread, lean meats, and fresh vegetables, sets it apart from traditional fast-food chains. Subway’s menu also accommodates diverse dietary preferences, including vegetarian, vegan, and gluten-free options, reflecting growing consumer demand for plant-based and allergy-friendly foods. In addition to its iconic sub sandwiches, Subway has expanded its offerings to include breakfast items, snacks, and beverages. This diversity and flexibility have made Subway a go-to choice for individuals seeking a quick, customizable, and balanced meal.
Keywords
CUSTOMER SATISFACTION, SUBWAY PRODUCTS, FAST FOOD, BRAND LOYALTY, PRICING.
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Article No : 52
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