Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A COMPARATIVE STUDY ON CUSTOMER PREFERENCE FOR ONLINE SHOPPING AND OFFLINE SHOPPING TO ELECTRONICS PRODUCTS

VVIJITHA, G DIVYALAKSHMI, N. SOWMIYA

Abstract

This study is about the comparative study of offline vs online shopping of electronic shopping towards behavior or buying attitude towards preference of products buying online or offline the total respondents for this study is 50 primary data is collected by using the simple questionnaire methods among college students in and around basic percentage analysis is done to know about the percentages of respondents wish to choose the products online or offline. Online shopping is emerging very fast in recent years many studies have focused that the high touch products that the consumer feels when they need to touch or try the product it requires the offline shopping at the purchasing stage because it cannot be done in the online shopping this research paper focused to analyze the significant difference between the online and offline consumer groups in terms of demographic technology use availability and attitude of the consumer.

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