Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A STUDY CUSTOMER SATIFICATION TOWARDS PARLE-G BISCUIT IN MADURAI CITY

SUVEKA U, KOWSALYA S, DR. ISWARYALAKSHMI P

Abstract

Parle-G biscuits are one of the most popular and widely consumed biscuit brands in India. This studyaims to explore the consumer behavior and market dynamics of Parle-G biscuits. A mixed-methodsapproachwas employed, combining bothqualitative and quantitative data collectionandanalysis methods. Asurveyof200 respondents and 3 focusgroup discussions were conducted to gather data on consumer demographics, purchasing patterns, and preferences. Additionally, in-depth interviews with industry experts and retailers provided insights into the market share, competition, and distribution strategies of Parle-G biscuits.

The findings of this study reveal that taste, price, and brand loyalty are the key factors influencing consumer purchasing decisions. The study also highlights the dominance of Parle-Gbiscuits inthe Indianbiscuit market, with asignificant market share and widespread distribution network. The results ofthis studyprovide valuable insights for marketers, brand managers, and industry take holders seeking to understand the dynamics of the Indian Biscuit market and the consumer behavior of Parle-G biscuit consumers.

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References

1. https://www.scribd.com/doc62314456project.onparle- Ghttps://www.parleproduct.com/brands/parle-Ghttps://en.wikipedia.org/viki/parle-G