Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

TO STUDY ON CHALLENGES FACED BY WOMEN ENTREPRENEURS INURBAN AREAS IN MADURAI CITY

KALAI SELVI.J, KIRUTHIGA PANDI.S, N. SOWMIYA

Abstract

Women entrepreneurs in urban areas contribute significantly to economic growth and innovation but face unique challenges that hinder their success. While urbanization provides better infrastructure, larger markets, and diverse networks, systemic and societal barriers often overshadow these opportunities. Key challenges include limited access to funding due to discriminatory lending practices and gender biases, as well as the difficulty of balancing business and domestic responsibilities.

Gender stereotypes undermine women's credibility with investors, while safety concerns, regulatory hurdles, and restricted access to technical resources further complicate their entrepreneurial journey. Psychological barriers, such as self-doubt and fear of failure, also limit their willingness to take risks. Additionally, the lack of mentorship and professional networks isolates women entrepreneurs, restricting their access to guidance and growth opportunities. Addressing these challenges holistically can unlock their potential, fostering innovation and driving inclusive economic growth.

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