Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A STUDY ON CONSUMER SATISFACTION TOWARDS ONLINE FOOD DELIVERY APPIN MADURAI DISTRICT

G.DEEPIKA, B.GOMATHEESWARI, DR.S.MANJULA

Abstract

Marketing has always been about connecting with your audience in the right place and at the right time, especially in this era of mobile applications. Mobile application development is driven by advancements in technology which has drastically increased the usage of mobile phones and applications. The online food ordering market creates convenience and saves times by delivering food at customer’s door step. The online food portal gives choice, attractive offers which attracts customers and also increase their profit by providing services. This research paper aims at discussing the consumer satisfaction towards the online food ordering and services among in madurai. The survey was conducted for a purposeful analysis with 50 respondents. The paper embarks on the satisfaction level and the influencing factors towards the food ordering portals with reference to food delivery app.The food delivery landscape has been undergoing significant change in the last few years. As the world becomes more and more interconnected, technology has begun to be considered as a convenient and useful tool for communication. In fact, technology has, among other things, provided the type of social interaction that has, indeed, bridged the gap between customers and sellers. Food delivery technology allows consumers to plan ahead or order on the go, adapting to the changing habits. Convenience is the prime factor to the consumers, as to place order is as simple as few clicks on any mobile devices. The online portals now act as the key source for any kind of restaurant business. The popularity of online food ordering and delivery services is steadily growing; expectations of the users are also increasing.

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