Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

CONSUMER BUYING BEHAVIOUR TOWARDS ZUDIO PRODUCTS IN MADURAI

AKASH.S, RANJITH KUMAR.N, SANJAY.N, MS.U.BHARATHI

Abstract

This study examines the consumer buying behavior towards Zudio products in Madurai, exploring the factors that influence purchasing decisions and evaluating customer satisfaction. A survey-based research design was employed, collecting data from 200 Zudio customers in Madurai. The results indicate that quality, price, and brand reputation are the primary drivers of consumer buying behavior towards Zudio products. Additionally, the study reveals that customers are generally satisfied with Zudio's products and services, citing convenience, variety, and customer support as key satisfaction factors. The findings of this study provide valuable insights for Zudio to refine its marketing strategies, enhance customer satisfaction, and maintain a competitive edge in the Madurai market.

Article : Download PDF

Cite This Article

-

Article No : 39

Number of Downloads : 700

References

-