Volume : 11, Issue : 3, MAR 2025
CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.
A STUDY ON CUSTOMER SATISFACTION OF BOAT LIFESTYLE PRODUCTS IN MADURAI CITY
SUNDARAPANDI.P, VIJAY.A, MS.U.BHARATHI
Abstract
This study aims to evaluate the level of customer satisfaction with Boat lifestyle products in Madurai city. Boat, a prominent brand in the customer electronics market, is well-known for its audio products, such as wireless earphones, headphones, and portable speakers. With the rise in demand for quality audio products, understanding customer satisfaction is crucial for the brand's growth and competitive positioning in the market. The research is conducted through a structured survey method targeting Boat product users in Madurai.
Keywords
LIFESTYLE, ELECTRONICS MARKET, CUSTOMER SATISFACTION , COMPETITIVE POSITIONING, TARGETING.
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References
1. https://startuptalky.com/boat-success-story/