Volume : 11, Issue : 3, MAR 2025
CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.
A STUDY ON CONSUMER PREFERENCE TOWARDS LED TV IN MADURAI CITY
POOVENDRAN M, VENGADESH J, DR.S.RAJAMANI
Abstract
This study examines Consumer Preference and needs for LED TV. LED TV is one of the well-known electronic brands which has manufactured and marketed various electronic products and gadgets. Everyone can use this TV because the price sale is suitable for the consumers’ demands, satisfaction and wants. The purpose of this paper is to indicate how TV can implement its level in the reform process to international standards with other brands and models. The main objective of the study is to provide an introduction to indicate its value for analyzing consumer preference based on the value that the consumers attach to the attributes of the goods that they intend to purchase. The research method which can be used the quantitative and qualitative tools with collecting data information. The sources of data was explained the first primary source and elementary sources. This study is to analyse the consumer preference towards LED TV in Madurai city.
Keywords
CONSUMER PREFERENCE, BEHAVIOUR, PRICE SENSITIVITY, LED TV, QUALITY.
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Article No : 35
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References
BOOKS
1. Marketing Management- Kotler P. (2012 ) 13th edition.
2. Research Methodology-C.R. Korthari (1986) 5th edition.
3. Operations Research J.K Sharma (2006) 6th edition.
WEBSITE
3. https:// www.balajitinserv.in