Volume : 11, Issue : 3, MAR 2025
CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.
A STUDY ON CONSUMER PREFERENCE WITH SPECIAL REFERENCE TO VVD-COCONUT OIL.
MUTHU PANDI K*, MUNIYANDI A, MS.U.BHARATHI
Abstract
The coconut oil market is experiencing heightened competition, with shifting consumer preferences driven by health consciousness, taste, and cultural influences. VVD Coconut Oil faces challenges in maintaining market share due to inadequate understanding of consumer behavior and preferences.
Keywords
CONSUMER PREFERENCE, BRAND LOYALTY,HEALTH BENEFITS, PRICE AND VALUE RECEPTION.
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Article No : 34
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