Volume : 11, Issue : 3, MAR 2025
CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.
A STUDY ON CUSTOMER SATISFACTION TOWARDS AACHI MASALA IN MADURAI CITY
ILAYAARASAN J, RAGHUL MK, DR S.RAJAMANI
Abstract
Aachi Masala is the popular of Masala as the household among the millions of people today. It is doing Masala trading in to the field of pure spice powders like Turmeric, Chilli, Coriander powders and Mutton, Chicken Kulambu Masalas etc. This masala encountered a lot of hurdles, since selling masala products during those days to the oriental women who are traditionally conservative. It is not easy to sell. It is concept selling on “Easy Cooking” rather than marketing food products with self determination and persistent attempts, it is able to get into the kitchens of our country and the rest of the world. The person who stood behind produce masala for all those achievements was with help of their business partner. The main objective of this research is to identify the Customer satisfaction of Aachi masala products.
Keywords
AACHI MASALA, CUSTOMER SATISFACTION, EASY COOKING, GROCERY, PRODUCTS.
Article : Download PDF
Cite This Article
-
Article No : 32
Number of Downloads : 707
References
3. Sherlekar S.A: Marketing Management, Himalaya Publishing House, Bombay, 1991.