Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A STUDY ON EMPLOYEES PERCEPTION TOWARDS EMPLOYEE WELFARE MEASURES IN ST COURIER TEPPAKULAM MADURAI CITY

CHOLA PANDIAN.C, THIRUKUMARAN.J, MRS.R.NANDHINIEESWARI

Abstract

Welfare measures implemented at ST Courier, located in Teppakulam, Madurai City. Employee welfare refers to the various initiatives, services, and benefits provided by employers to improve the well-being of their workforce. These measures typically encompass health, safety, financial security, work-life balance, and overall job satisfaction. Given the importance of employee satisfaction for organizational success, understanding how employees perceive these welfare measures is critical for enhancing productivity and retention.

The research employed a descriptive approach, utilizing surveys and structured interviews to gather data from a sample of employees at ST Courier. The study explored key areas such as the awareness of existing welfare programs, their perceived effectiveness, and their impact on employee motivation and engagement. Factors such as work environment, financial assistance, health benefits, and recreational facilities were examined in detail.

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References

1. India Today. (2022). Employee Welfare Measures in the Logistics Sector: Trends andAnalysis

2. SHRM India. (2020). HR Practices in the Indian Logistics Industry. Retrieved from: [https://www.shrm.org](https://www.shrm.org)

- The Society for Human Resource Management (SHRM) provides reports and articles about employee welfare in the logistics sector.

3. Ministry of Labour and Employment, Government of India. (2019). Annual Report on Labour Welfare Initiatives in India. Retrieved from: [http://labour.gov.in](http://labour.gov.in)