Volume : 11, Issue : 3, MAR 2025
CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.
A STUDY ON ONLINE SHOPPING WITH SPECIAL REFERENCE TO FLIPKART IN MADURAI CITY
R.NAGAJOTHI, G.PRABHAVATHY, DR. S. RAJAMANI
Abstract
This study explores the online shopping behavior of consumers in Madurai city, with specific focus on Flipkart. A survey-based research design was employed and data was collected from 104 online shoppers in Madurai city. The results indicates that convenience, price and product variety are the primary factors influencing online shopping behavior among consumers in Madurai city. Additionally, the study reveals that Flipkart's services such as fast delivery, easy returns and competitive pricing are significant predictors of customer satisfaction. However, concerns about data security, payment safety, and product authenticity remain major barriers to online shopping adoption. The study's findings provide valuable insights for Flipkart and other e-commerce players seeking to enhance their services and improve customer satisfaction in the Madurai city.
Keywords
ONLINE SHOPPING, FLIPKART, MADURAI CITY, E-COMMERCE, CUSTOMER SATISFACTION.
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Article No : 23
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References
1. ”Online shopping Behavior: A Study of Indian Consumers”, by S. K. Singh, et al.
2. ResearchGate. (2022). Online Shopping Behavior of Consumer in Madurai City.