Volume : 11, Issue : 3, MAR 2025
CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.
A STUDY ON TOURISTS ATTITUDE WITH SPECIAL REFERENCE TO CK CHOCKAN TRAVEL AGENCY, MADURAI.
HARINI.P, HARITHASRI.P, MS.U.BHARATHI
Abstract
CK Chokan Travel Agency, a prominent local travel service provider based in Madurai. The agency, which began with routes connecting Madurai to Alagarkovil and Palani, has expanded its services over time, offering intercity bus transportation and customized travel packages. The study explores the agency’s history, growth, operational model, customer satisfaction, and its impact on the local tourism sector. It also examines the challenges faced by the agency, including competition from larger travel companies and adapting to changing market trends. The project aims to understand how CK Chokan Travel Agency has maintained success and contributed to regional travel services.
Keywords
CUSTOMER SATISFACTION, SERVICE EXPANSION, TRANSPORTATION SERVICE, OPERATIONAL MODEL, CHANGING MARKET TRENDS.
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Article No : 21
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References
1. CK CHOCKAN ROADWAYS @ chockanroadways website