Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A STUDY ON CUSTOMER ATTITUDE TOWARDS MUTUAL FUND INVESTMENT

L. MAYILRAJ, M. SURIYAKUMAR, DR. N. ILLAMBIRAI

Abstract

Mutual funds have emerged as a widely preferred investment option, offering diversification and professional management to investors. This study examines customer attitudes toward mutual fund investments, focusing on key factors that influence investment decisions and perceptions of mutual fund products. Employing a descriptive, quantitative research design, structured surveys were used to collect data from individuals across various demographics, including age, income, education level, and investment experience. The study identifies critical determinants of investment behavior, such as financial knowledge, risk tolerance, trust in fund managers, and perceived benefits and risks of mutual funds. Findings reveal that customer attitudes are significantly shaped by financial literacy, risk perception, and the perceived role of mutual funds in achieving long-term financial goals. Additionally, demographic differences influence investment preferences, with younger investors inclined toward high-risk funds, whereas older investors prioritize stability and income generation. The study underscores the importance of trust and transparency in fund management for fostering positive investor sentiment. These insights provide valuable guidance for financial institutions in designing targeted marketing strategies and customized investment solutions to enhance investor confidence, satisfaction, and engagement in the mutual fund sector.

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References

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