Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A COMPARATIVE STUDY ON ONLINE SHOPPING AND TRADITIONAL SHOPPING IN MADURAI CITY

S.SANTHIYA, M.S.DURGA, MRS.M. SHANMUGAPRIYA

Abstract

The advent of the internet has revolutionized the way consumers shop, providing them with the convenience of online shopping. This study aims to compare online shopping with traditional shopping in terms of various factors such as convenience, product variety, price, and overall satisfaction. A comprehensive literature review was conducted to analyze existing studies and identify key differences between the two shopping methods. The findings suggest that while online shopping offers greater convenience and a wider range of products, traditional shopping provides a more tactile experience and immediate product availability. Additionally, factors such as trust, security, and social interaction play crucial roles in shaping consumer preferences. Understanding these differences can help businesses tailor their strategies to meet the evolving needs of consumers in the digital age.The advent of e-commerce has transformed the retail landscape, offering consumers a convenient alternative to traditional shopping. This study aims to investigate the differences in consumer behavior and preferences between online shopping and traditional shopping in Madurai city.The results indicate that while traditional shopping remains the preferred mode of shopping for many consumers, online shopping is gaining traction, particularly among younger demographics.

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References

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