Volume : 11, Issue : 3, MAR 2025

CAPITALIZING ON BUSINESS DEVELOPMENT AND CHALLENGES IN THE DIGITAL ERA RESEARCHED BY STUDENTS, PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE MADURAI.

A STUDY ON PROBLEMS OF DIGITAL PAYMENT IN SMALL IN MADURAI CITY

S.HARIPRIYA, K.SHOBIKA, DR.N.PRABHA

Abstract

India's push towards becoming cashless, supported by initiatives like the "Digital India" program, aims to reduce the economy's reliance on cash and combat money laundering. However, challenges remain, especially in rural areas where the computer literacy rate is only 6.5%. The adoption of digital payment systems in e-commerce is crucial to facilitate transactions, but customer awareness and ease of use remain moderate.The results revealed that despite the growing popularity of digital payments, cash transactions still play a significant role, suggesting the need for greater awareness campaigns to promote the convenience of digital payments. With e-commerce's rapid growth transforming banking, shopping, and financial transactions, and digital payment systems have become a vital part of this transformation. Government programs like digital India and demonetization have spurred increased digital payment usage in India. However, obstacles such as security concerns, technological barriers, and lack of awareness continue to hinder widespread adoption, particularly in rural and semi-urban regions. This study highlights these issues in the Madurai region, aiming to understand consumer knowledge, identify barriers to adoption, and provide recommendations to encourage further digital payment adoption, ultimately supporting India’s digital economy.

Article : Download PDF

Cite This Article

-

Article No : 5

Number of Downloads : 846

References

1. Illambirai, N. (2023). E-Wallet: A Study on Cashless Transaction among the Youth. The International Journal of Analytical and Experimental Modal Analysis, 15(5), ISSN: 0886-9367.

2. Prabha, N. (2024). A Study on Small Scale Industry Opportunities and Challenges in Madurai City. International Scientific Research Journal, ISSN: 2455-295X.