Volume : 9, Issue : 6, JUN 2023

NATIONAL CONFERENCE ON INNOVATIONS IN COMPUTING TECHNOLOGIES (NCICT'23)

A STUDY OF DESIGN, APPEAL, AND CONSUMER PERCEPTION FOR COSMECEUTICAL PRODUCTS

SURAJ KISHAN ISHIKAR, MANISH SHRIVASTAVA

Abstract

In the skincare and beauty sector, cosmetics and pharmaceuticals have combined to form the important area known as "cosmeceuticals." These items' attractive designs are crucial to their commercial success because they affect how consumers view their efficacy, luxury, and brand identity. With an emphasis on how visual components like colour, texture, shape, and labeling can affect customer trust and purchasing decisions, this study examines the connection between cosmeceutical packaging aesthetics, branding, and consumer behaviour. This study clarifies the significance of aesthetics in enhancing the allure and legitimacy of cosmeceutical goods by a thorough examination of design tactics and trends.

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Article No : 49

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References

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