Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOUR WITH SPECIAL REFERENCE TO MADURAI CITY

VEERAMUTHU.M, DR. S. RAJAMANI

Abstract

This study aims to conduct empirical research on the influence of social media on consumers' decision-making processes. The extent to which using social media affects experiences is examined by a quantitative survey. Consumer opinions about goods and services are now being overtaken by outsiders in more sophisticated domains, which affect judgments in the unconnected domain. Because advertisers have no influence over the content, timing, or frequency of online discussions among customers, web-based social networking has drawn in buyers.

Article : Download PDF

Cite This Article

-

Article No : 89

Number of Downloads : 1606

References

1. Hajli Nick (2015) Social commerce constructs and consumer's intention to buy, International Journal of Information Management, Vol.

2. Issue 2, pp. 183-191, ISSN number 0268-4012, 33.Han, S. L. and Noreen, T.. (2015). Exploratory Study of the Impact of Social Media Marketing on Consumer Purchase Intention. Asia marketing iournal, 17(3), 53-72.

3. Harshini CS (2015), “Influence  of Social Media  Ads on  Consumer?s Purchase  Intention”, International Journal of Current Engineering And Scientific Research, ISSN (print): 2393-8374, (online): 2394-0697, Vol.-2, Issue-10, 2015 pp 110-115