Volume : 10, Issue : 3, MAR 2024
OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI
A STUDY ON MARKETING STRATEGIES TOWARDS FRUIT VENDORS IN THIRUMANGALAM
ARAVIND. N, AGNI NATARAJAN. A, DR. S. MANJULA
Abstract
This research study examines the marketing strategies employed by fruit vendors in Thirumangalam, a town renowned for its vibrant street food culture and local produce. The fruit vending industry plays a pivotal role in the town's economy, and understanding the strategies used by these vendors can shed light on the dynamics of small-scale businesses in the region. The research employs a mixed-methods approach, combining surveys, interviews, and observational data collection to gather insights into the marketing strategies employed by fruit vendors. The primary objectives of this study are to identify the key marketing tactics used, assess their effectiveness, and offer recommendations for improving and optimizing these strategies. This study provides valuable insights into the practices of local fruit vendors and offers a foundation for future research into small-scale businesses in similar contexts. The results can also be of interest to local authorities and policymakers looking to support and promote micro-entrepreneurship in Thirumangalam and beyond.
Keywords
FRUIT VENDOR, MARKETING STRATEGIES, STATICS, ENTREPRENEURSHIP, POLICY MAKERS.
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