Volume : 10, Issue : 3, MAR 2024
OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI
A STUDY ON CUSTOMER SATISFACTION TOWARDS SERVICE PROVIDED BYAXIS BANK IN MADURAI CITY
R. RAGAVAN, S. SONGSON, MRS. M.SHANMUGAPRIYA
Abstract
This abstract provides an overview of Axis Bank, one of India’s leading private sector banks focusing on its operations, strategic initiatives, and impact on the banking industry. Axis Bank has emerged as a key player in the Indian financial landscape, offering a wide range of banking and financial services to retail, corporate, and institutional clients. The bank’s strategic focus on technology-driven innovation, customer-centric solutions, and risk management has positioned it as a dynamic and resilient institution, this abstract explores various dimensions of Axis Bank, including its financial performance, strategies, corporate governance framework, digital transformation initiatives, and contributions to economic development. By analyzing scholarly articles, research papers, and industry reports, this abstract aims to provide insights into Axis Bank’s role in shaping the banking sector and driving inclusive growth in India’s economy.
Keywords
BANKING, FINANCE, SERVICES, ACCOUNTS, LOANS.
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References
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