Volume : 10, Issue : 3, MAR 2024

OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI

A STUDY ON CUSTOMER AWARENESS E-BANKING SERVICES OF STATE BANK OF INDIA IN MADURAI CITY

I.PRITHIVRAJAN, K.SANKAR GANESH, DR.N.ILLAMBIRAI

Abstract

The global economy is rapidly transforming, with technology playing a pivotal role in driving these changes. This technological revolution is permeating various aspects of life, and the banking sector is no exception. The Indian banking industry, too, has undergone a profound transformation. Banking has transitioned from the traditional brick-and-mortar model to a hybrid approach involving both physical and virtual components, known as the brick-and-click system, as well as virtual banking. Banks are now providing new services through online platforms, capitalizing on the widespread use of the internet. One of the catalysts for the surge in e-banking adoption in India is the increasing internet penetration among the population. Today, people prefer electronic channels for banking due to the numerous associated advantages. While e-banking offers benefits such as speed, ease, and convenience, it also presents certain challenges that require attention. This paper aims to provide an overview of the evolution of e-banking in India and sheds light on the growth of various e-banking products that have seen significant usage in the Indian banking industry over the last five years.

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Article No : 36

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References

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WEBSITE

1. https://www.digitalindia.gov.in/

2. https://www.rbi.org.in/