Volume : 10, Issue : 3, MAR 2024
OPPORTUNITY GENERATION AND EARLY BUSINESS DEVELOPMENT RESEARCHED BY STUDENTS PG DEPARTMENT OF COMMERCE WITH COMPUTER APPLICATIONS, MANNAR THIRUMALAI NAICKER COLLEGE, MADURAI
A STUDY ON CUSTOMER SATISFACTION ON KFC IN MADURAI CITY
PATTURAJ .P, SIVAKUMAR.K, MRS.M.SHANMUGAPRIYA
Abstract
This study aims to investigate the levels of customer satisfaction at Kentucky Fried Chicken (KFC) outlets within Madurai City. Customer satisfaction is a critical factor for the success of any business, particularly in the competitive fast-food industry. The research utilizes a combination of qualitative and quantitative methods to gather data, including surveys and interviews. The findings will provide insights into the factors influencing customer satisfaction at KFC in Madurai City, helping the management to identify areas for improvement and enhance the overall dining experience. This study contributes to the existing literature on customer satisfaction in the fast-food sector, particularly within the context of a specific geographical area like Madurai City.
Keywords
FAST FOOD, SERVICE QUALITY, FOOD QUALITY, CONSUMER PREFERENCES.
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References
1. www.kfc.com
3. https://customer.kfc.com